The culture of good is embodied in Buddhist “karma.” A well-meant action or deed will influence the future of an individual, bad intent can result to future suffering. Corporate responsibility similarly plays that way, “good adds up.”
“Enabling our supplier cooperatives to earn more individually or as a collective builds up farmer’s assets while also enable them to contribute more to their communities’ social assets. Our partner cooperatives cascade their benefits towards the entire community as they invest in their children’s education, social projects and causes they are passionate about.” AMRU’s Chairman, Song Saran said.
In 2016, rice exports totaled US$18.4 billion with Asian countries accounted almost three-quarters (71.3%) of all rice exports, organic rice exports still accounted a small portion of total exports, for example, Thailand the lead Southeast Asian exporter, only has 0.3% of its rice farms as certified organic.
“We have used our expertise to bring the inherent goodness of organic rice to everyone, every day. We will never compromise on purity, taste, quality or nutrition, and goodness,” AMRU assures the consumer. AMRU will seek added certification through the British Retail Consortium (BRC) Global Food Safety Initiative and the Business Social Compliance Initiative (BSCI) standards through the SA8000 social management certification, for export of organic baby food products.
“We have placed corporate social responsibility as a core ethic and as our own business platform. It is a path for long term business survival for both our company and our farmer suppliers. It is the push for us to innovate and be competitive. It is our own approach of promoting climate change adaptation. It is our way of promoting Cambodian flagship products.”